In the first part of this two-part blog series, we saw how RFID technology can offer substantial benefits beyond inventory tracking and management, and covered two innovative RFID-based solutions – ‘Smart Mirrors’ and ‘Smart Trays’ that significantly enhance customer experience and improve store profitability through instant recommendations and cross-sales.
The adoption of RFID technology in the retail space is increasing with every passing year with more and more retailers implementing RFID-based solutions primarily for streamlining their stores’ inventory management. While RFID definitely eases out inventory woes, the technology offers far more versatile benefits and use cases beyond mere inventory management.
One cannot deny the fact that the rapid advent of digital advertising has slowed down the advertising spend on traditional mediums like Out Of Home (OOH). One of the key reasons most brands rely on digital advertising now is instantaneous information about how a live ad is performing. Continue reading “How AI Makes OOH Analytics Easier”
The process of counting store traffic has rapidly evolved over the past few years. From equipping security guards at store entrances with handheld people counting devices to installing automated people counters, retailers have come a long way.
Continue reading “AI-based Retail Traffic Counters: Making Footfall Analysis Easier”
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